11 Powerful Salesforce Integrations for Financial Services

Jeffrey Morgenstein

In This Article

Financial service companies are under pressure to keep pace with evolving customer expectations and rising competition. To manage this demand, they need to expand their products with complementary apps and integrations to provide a more complete financial solution and the ultimate customer experience. Fortunately, more businesses in the financial industry are discovering the increasing benefits of moving onto the Salesforce ecosystem.

One of these benefits is Salesforce’s capability to seamlessly integrate with 3rd party applications, which in turn, brings more benefits to their businesses, such as improving the management of business processes, accelerating the processing of payments, tracking and gaining a better understanding of clients’ behavior, obtaining valuable insights into how to improve services and products, and so on.

So, to help current and prospective Salesforce users get a better idea of exactly what benefits they could see, we compiled a list of powerful Salesforce integrations designed to increase efficiency, improve functionality, and save financial service businesses money and time. Check them out below and find the most suitable application(s) for your business needs.

1. Thomson Reuters CLEAR to Salesforce Integration

TR CLEAR Salesforce integration is a powerful tool that connects our favorite CRM with one of the market’s most trusted fraud and risk solutions. This app provides access to a collection of comprehensive public and proprietary records, sophisticated analytics, and essential background information.

What are the benefits?

  1. Reduces the investigation process to a matter of minutes.
  2. Customizable risk scoring tailored to your business’s risk tolerance.
  3. Integrates with five TR CLEAR Products: Person Search, Business Search, Court Search, CLEAR ID Confirm & Risk Inform Search, and Quick Analysis Flags.
  4. Compatible with standard and custom Salesforce objects, and 3rd party managed packages.
  5. Versatile API for companies across various industries.

2. Cloudsquare BankLink – Salesforce integration

Cloudsquare BankLink is an app built natively on the Salesforce platform that provides an easy-to-use interface for bank verification checks, enabling accurate credit decisions.

What are the benefits?

  1. Saves underwriters hours of analysis.
  2. Provides merchants a secure way to share sensitive details.
  3. Instant access to borrower data.
  4. Validates borrower identities.
  5. Automates approvals and declines based on custom business logic.
  6. Displays borrower transaction and balance data for up to 24 months.
  7. Eliminates the need for complex cash flow analysis spreadsheets.
  8. Integration can be triggered automatically from contact or opportunity.

3. CollectOne and Salesforce

CollectOne integrates with Salesforce for debt collection, giving visibility of customers’ credit status and managing the collection cycle.

What are the benefits?

  1. Manage the entire collection cycle within Salesforce.
  2. Enhance team productivity by focusing on clients with good credit.
  3. Automate the collection process to reduce costs and maximize returns.
  4. Notify sales reps of payments on collection.
  5. Track payment sums through roll-up fields on the account.

4. DocuSign and Salesforce

This integration streamlines the e-Signing process in Salesforce, simplifying approval workflows and improving the customer experience.

What are the benefits?

  1. Delivers financial agreements in minutes.
  2. Reduces costs and errors from manual tasks.
  3. Tracks deals without leaving Salesforce.
  4. Organizes complex workflows and archives agreements.

5. Braintree and Salesforce

Braintree simplifies the payment process on websites and apps by integrating with Salesforce.

What are the benefits?

  1. Reduces equipment costs for accepting payments.
  2. Simplifies payment processes for customers and merchants.
  3. Increases sales and ROI by streamlining transactions.

6. QuickBooks and Salesforce

Integrating QuickBooks with Salesforce automates the quote-to-cash process and improves productivity.

What are the benefits?

  1. Synchronizes sales and finance team efforts.
  2. Eliminates double data entry.
  3. Tracks payments and invoices seamlessly.

7. nCino and Salesforce

nCino offers a bank operating system on Salesforce, improving transparency and coordination in financial institutions.

What are the benefits?

  1. Flexible integration with 3rd party apps.
  2. Automates existing systems without disruption.
  3. Facilitates data management across departments.

8. OwnBackup and Salesforce

OwnBackup provides data protection for Salesforce users through automated backups and recovery tools.

What are the benefits?

  1. Manages and protects client data efficiently.
  2. Schedules automated backups and alerts for data anomalies.

9. GetFeedback and Salesforce

GetFeedback simplifies the collection of customer feedback through surveys integrated with Salesforce.

What are the benefits?

  1. Maps surveys to any Salesforce object.
  2. Improves customer retention through feedback insights.

10. D&B Hoovers and Salesforce

D&B Hoovers enhances sales acceleration through targeted analytics integrated with Salesforce.

What are the benefits?

  1. Provides intelligence for strategic targeting and lead quality improvement.

11. ZoomInfo and Salesforce

ZoomInfo offers insights into potential borrowers through its B2B database when integrated with Salesforce.

What are the benefits?

  1. Tracks companies and contacts critical for your sales pipeline.

In Short

Each of these powerful tools brings different functionality to the table, providing your business with the technological edge needed to meet customer expectations and upgrade your organization. They can be accessed on the Salesforce AppExchange website.

If you need assistance integrating a specific product or system into your Salesforce platform, consider Cloudsquare as a reliable partner to help implement these apps effectively.